Tuesday, April 13, 2010

Facebook for Fogies (redux)


Stats & News



  • Connell - Academic Libraries, Facebook and MySpace, and Student Outreach: A Survey of Student Opinion
    • portal: Libraries and the Academy, Vol. 9, No. 1. (2008), pp. 25-36.
    • Literature review of numerous libraries that have used social networks without taking student perception into consideration
    • Survey of Valparaiso University (Indiana) students
      • 51.9% only have a Facebook account
      • 39.6% have Facebook account + another social networking account (i.e. MySpace)
    • How would they perceive the library reaching out to them through a social network?
      • 57.7% would not seek the library out, but would friend the library if invited
      • 17% would actively seek out the library and friend it
    • Important not to annoy students with too many messages/announcements/etc.
    • Let students know about the profile through word-of-mouth so they don't feel pressured and can add if they choose
  • Christofides, Muise, & Desmarais - Information Disclosure and Control on Facebook: Are They Two Sides of the Same Coin or Two Different Processes?
    • CyberPsychology & Behavior, Vol. 12, No. 3. (June 2009), pp. 341-345.
    • Target: undergraduates at an Ontario, Canada university
      • average 38.86 minutes on Facebook each day
      • average 25-1,000 Facebook "friends"
    • more likely to disclose personal information through Facebook then anywhere else
      • 96% posted birthday, 85% email and hometown, 81% relationship status, 72% school and program
      • 24% phone number, 4% home address
    • personality, self-esteem, popularity, and trust tie into how extensive they use privacy settings
  • Bonneau, Anderson, & Danezis - Prying Data out of a Social Network
    • Social Network Analysis and Mining, International Conference on Advances in, 2009, pp. 249-254.
    • less than 1% of Facebook users opt out of public listings (enabled by default)
    • 10% of users remove profile picture or friendship information from search results
    • "tiny fraction of network compromise gives away most of the network. . . [I]ndustrial-scale data collection is possible"
  • sociological and psychological studies on Facebook and other social networking sites
    • http://www.danah.org/papers/talks/PDF2009.html
      • indications of class division in MySpace/Facebook usage
    • http://www.danah.org/researchBibs/sns.html


  • Friends with benefits : a social media marketing handbook / by Darren Barefoot and Julie Szabo.
    • "The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers."
  • Hanging out, messing around, and geeking out : kids living and learning with new media / Mizuko Ito ... [et al.] ; with contributions by Judd Antin ... [et al.].
    • 302.2310835 H193
  • Facebook cookbook [electronic resource] / by Jay Goldman.
  • The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.
    • 658.8 Sh616f

Merging Web 2.0 Technologies

Comedy Relief :)

Tuesday, March 16, 2010

Lesson 3: RSS Feeds, 2010 edition

  1. RSS powerpoint from Tues Mar 16, 2010 ppt
  2. RSS in plain English, Commoncraft (video)
  3. RSS (Wikipedia)
Reading and Following RSS Feeds--suggested activities:
  1. RSS Feed Sampler 2010 (a collection of RSS feeds to explore) 
  2. Save a Live Bookmark in Firefox 
  3. Try a feed reader.  Google Reader and Bloglines are two popular readers.
    If you already have a Google account, you can use the same username and password for Google Reader.  See the resources below for instructions. 
    Getting Started with Google Reader
    Reading Feeds with Google Reader (video) - From Google Reader Help Channel.
    Sharing Items with Google Reader (video)- From Google Reader Help Channel.
    Bloglines Help page (website)
  4. Try a portal.  You can create a customized home page that includes RSS feeds and other resources.   MyYahoo!  (use same username and password as Yahoo! email account) and iGoogle- (same username and password for all Google applications) are two examples
Library RSS Applications
  1. View Examples of Library RSS Applications (video)
  2. See Online Resources available at the University of Illinois that offer RSS Feeds (PDF)
RSS to html

RSS feeds can be displayed in web pages to produce continuously updating updating content.   Available tools for RSS to html include 
Scopus recently implemented a tool that builds a script to display a Scopus feed from a saved search in a scrolling window on a web page.  

    Tuesday, July 21, 2009

    Media Sharing

    There are many ways that you can share your presentations or media. In addition to Netfiles (offered at UIUC), there are many media hosting sites. Most of these require you to create a free account. They will then provide a limited amount of storage for your media. Most offer a premium account for minimal $.

    These are also excellent sites to visit to find presentations or learning objects on any number of topics. Some allow you to grab the info and modify to suit your needs.

    Following is a handout with selected sites, as well as a powerpoint presentation.

    Media Sharing Handout Here
    Narrated Power Point Presentation Here

    Lori Mestre

    Tuesday, June 16, 2009

    Lesson 8: Media Authoring Session

    There are many available tools for creating media, some commercial, some open source. The following lesson (recorded using camtasia) will show various types of tools to help you create media, such as videos, tutorials, podcasts, screencasts and mashups.

    Please note that you will not be able to hear the audio for some of the demos shown in the recording. However, if you want to revisit those demos (to hear the audio) you can view the powerpoint option listed underneath the camtasia link. This contains the links that I discuss in the camtasia version.

    Media Authoring-- Narrated Camtasia Version

    https://netfiles.uiuc.edu:443/lmestre/media%20authoring/media_authoring_camtasia.html (Camtasia Version of the Power point)

    This session will also show you how to use freely available software to quickly create your media using:
    • Windows Movie Maker (included on PCs) to make a movie
    • Jing (to freely create screen captures and to snap screen shots)
    • OneTrue Media (to freely create mash-ups using images/videos and then add music, effects, transitions)

    Media Authoring -- Power Point Version (to go back to visit the links discussed)
    https://netfiles.uiuc.edu:443/lmestre/media authoring/media_authoring_final.ppsx

    Creating Your Own Media
    Now it's your turn to create your media.
    • After viewing the camtasia session (and/or the Powerpoint) try creating your own media using any of the tools mentioned.
    • If you need help you can contact Lori Mestre lmestre@illinois.edu
    • Don't forget to attend the drop in help session for this (Monday, June 22nd at 11:00).

    Friday, May 15, 2009

    Lesson 7: Document Sharing with CITES NetFiles and Google Docs

    An important building block of any collaboration is the ability to share documents. In this lesson we will explore two tools which are readily available to U of I faculty, staff and students: CITES NetFiles and Google Docs.

    CITES NetFiles

    Campus Information Technologies and Educational Services, CITES, provides the campus community with an interesting array of services, including email, telephone, calendaring and software, as well as collaboration tools like document sharing which we will look at here. File sharing using CITES NetFiles allows us to access documents over the Web and create Web pages which anyone can access. CITES has a large number of pages which give us step-by-step instructions on how to gain access, create and make available our creativity. Some important pages include:

    1. View CITES Homepage (website)
    2. View CITES NetFiles Main page (website)
    3. View Signing up for CITES NetFiles (website)
    4. View Using CITES NetFiles on the Web (website)
    5. View Using Guest Tickets (website)
    6. View Web Publishing with CITES NetFiles (website)

    Google Docs

    Google, the company with the leading search engine on the Web, also has a dizzying array of other products to assist us in our daily work. Google Scholar, Google Earth, Google Reader, Blogger and YouTube are just a few of the leading products in their fields.

    Google Docs, Google's online document sharing interface, provides us with an additional platform for collaborative work. Documents can be shared in a wide variety of formats, including Word, Rich Text Format, Excel, PDF and many others. An interesting feature of this is not only the space for documents, but also an online editor which allows for the simultaneous editing of documents, lessening the need for multiple emails and multiple versions which can create mass confusion. Google Accounts is the front end so to speak which allows access to many of these products, including Google Docs. If you are not familiar with Google Accounts, you can quickly sign up for a free account which will give you access to a phenomenal amount of document storage.

    Sign up through Google Accounts (website)-if you do not have an account, click on the Create an account now link on the right hand side

    Google Docs with allow you to collaborate with friends and colleagues from around the world. Documents can be shared with others through a simple process involving a Share button which allows the entry of email addresses to "invite collaborators." Advanced settings can even allow collaborators to invite new people.

    View Google Docs entry in Wikipedia (website)

    There are a large number of very useful YouTube videos available which highlight the many features of Google Docs, including:

    1: View Google Docs in Plain English, which has been viewed over 1.6 million times! (video)
    2. View Teachers and Principals Talk about Google Docs (video)
    3. View Welcome to the Google Docs Community (video)
    4. View Setting Up a Gmail Account (video)

    Other Free Document Sharing Websites

    There are many other document sharing websites you can use. Some of the larger ones include:

    1. View Scribd (website)
    2. View Calameo (website)
    3. View docstoc (website)

    Tuesday, April 28, 2009

    Lesson 6: Facebook/Myspace for Fogies (Social Networking)


    The latest craze (for people of all ages) is the social networking scene. Blogs allow people to interact with others internationally, as long as they remain consistent in posts and are well-written. Social networking sites, however, allow people with common interests (or histories) to interact without the pressure of maintaining an audience. These sites encourage posting notes to associates/friends, uploading photos or videos for sharing, and/or giving commentary on newsworthy events. It's a peer, family, and mentoring network that can enhance careers, if used wisely.

    As librarians, we can utilize these social networking tools to reach our patrons in new ways. For example, Dawn Lawson, author of "Taking the Library to Users: Experimenting with Facebook as an Outreach Tool," found positive results when she advertised her library events through the network (by the way, check out her "Links and Resources"!). Green Library at Stanford University created a Facebook "Page" shortly after this type of profile was introduced, and has experienced positive results as well.

    Coincidentally, MySpace did not incorporate hardy privacy tools until more recently (in order to keep pace with Facebook), and some libraries were not prepared for the site's popularity, so the debate against social networking was a little stronger. All the same, libraries have found creative ways to be where their patrons are, and librarians continue to voice disappointment when authorities try to ban the tool (i.e. Lawmakers Seek to Block MySpace in Libraries, No Facebook MySpace at Mishawaka Library, NextGen: My MySpace Comment, Libraries and MySpace). More formal studies of MySpace can be found through further investigation.

    Still other libraries choose to survey how their students would perceive them on social networking sites before jumping on the bandwagon. Some even foretell of implications for libraries due to social search engine constructs. The popularity of MySpace and Facebook has led to a genre of online social networking studies that continue to grow without sign of ceasing.

    After checking out the videos below, take a peek at some of the library-focused organizations currently on Facebook and Myspace!
    Video Tutorials (coming soon!):
    More helpful information:
    Library-oriented groups and organizations
    on Facebook:
    on MySpace:
    What to do now?
    1. Try searching for more libraries and library-oriented groups/organizations, based on the organizations you are actively involved with
    2. Connect with co-workers and friends by adding them as friends within the network
    3. Upload a profile picture to your profile
    4. Create a Facebook Page for your Library (if it doesn't already have one!)
    5. An advanced user? Build a Facebook Application
    6. And for a bit of comedy, check out "Facebook Manners and You" (via Feral Librarian) and "The 30 Standard Facebook Profile Photo Styles" (via AllFacebook)
    When you're finished creating your new profile, post the link in our comments. Happy networking!


    Monday, April 13, 2009

    Lesson 5: Social Bookmarking & Tagging

    This time out we'll be exploring social bookmarking. For the most part we'll be looking at delicious, but there are optional activities included for exploring other social bookmarking sites.

    What's social bookmarking?

    • A way to organize websites, and share them with others
    • Bookmarking for folks who use more than one computer across their day
    • A new way to classify information, by tapping into the hive mind
    • A valuable resource for collecting, organizing, and eventually embedding selected resources
    Need more information? Check out these materials:

    When you're ready to dive in, try these activities

    1. If you do not already have one, please sign up for an account on del.icio.us (registration page).
    2. Find five websites (they don't have to be blogs!) you think your fellow participants ought to know about. Bookmark them in del.icio.us and tag them "ilw2" (you might want to play with multiple tags too). When you're done, check out what else has the 2.0things tag. Did anyone else find the same sites you did? (Feel free to keep bookmarking and tagging sites for the remainder of the course! It'll be a great resource for everyone afterwards.
    3. Over the remaining weeks of Web 2.0 Things, bookmark and tag at least five webpages in delicious (or the social-bookmarking utility of your choice) for yourself. For the page that has the most other people bookmarking it, find out who else bookmarked it and how they tagged it. Feel free to follow tags to see what else has been bookmarked under them! Write a blog post on your impressions of social bookmarking and how you think it could be used in libraries.
    4. Explore the site options and try clicking on a bookmark that has also been bookmarked by a lot of other users. Can you see the comments they added about this bookmark or the tags they used to categorize this reference?
    5. Create a blog post about your experience and thoughts about this tool. Can you see the potential of this tool for your work? Or just as an easy way to create bookmarks that can be accessed from anywhere? How can libraries take advantage of social bookmarking sites?
    6. (optional) Want to play with some other social bookmarking sites? Enter the same search term (eg. "Library 2.0") in the searchbox at the following sites. Compare the results and blog about it. (don't forget to tag it and share it!)

    • del.icio.us - popular social bookmarking site. User tagged (search without quote marks).
    • Connotea - "Free online reference management for all researchers, clinicians and scientists". User tagged
    • CiteULike - "a free online source to organise your academic papers". User tagged.
    • (there's more -- play with ones from this list)

    Still want more? Compare your searches above to using Google or Google Scholar

    Can't get enough? You can compare book finding with tags: search for books on a topic using LCSH in Voyager and tags in LibraryThing

    There's lots you can do with RSS feeds and tagged lists, feel free to play with those options, and keep your eyes on this blog for a post later in the week showing off some examples of library implementations of RSS feeds of delicious tags.

    We'd love it if you write a blog post about what you find, and leave a comment here telling us where to find it. You can also leave your reflections here, as comments.

    Want to know more about social bookmarking? Check out some of these resources from 5 Weeks to a Social Library

    Essential Readings

    Supplemental Readings

    Questions? Comments? Leave them here, or contact Rudy or Helen