Illinois Library Web 2.0: The Blog: Facebook for Fogies (redux)

Connell - Academic Libraries, Facebook and MySpace, and Student Outreach: A Survey of Student Opinion

portal: Libraries and the Academy, Vol. 9, No. 1. (2008), pp. 25-36.
Literature review of numerous libraries that have used social networks without taking student perception into consideration
Survey of Valparaiso University (Indiana) students

How would they perceive the library reaching out to them through a social network?

Important not to annoy students with too many messages/announcements/etc.
Let students know about the profile through word-of-mouth so they don't feel pressured and can add if they choose

Christofides, Muise, & Desmarais - Information Disclosure and Control on Facebook: Are They Two Sides of the Same Coin or Two Different Processes?

more likely to disclose personal information through Facebook then anywhere else

96% posted birthday, 85% email and hometown, 81% relationship status, 72% school and program
24% phone number, 4% home address

personality, self-esteem, popularity, and trust tie into how extensive they use privacy settings

Social Network Analysis and Mining, International Conference on Advances in, 2009, pp. 249-254.
less than 1% of Facebook users opt out of public listings (enabled by default)
10% of users remove profile picture or friendship information from search results
"tiny fraction of network compromise gives away most of the network. . . [I]ndustrial-scale data collection is possible"

sociological and psychological studies on Facebook and other social networking sites

Friends with benefits : a social media marketing handbook / by Darren Barefoot and Julie Szabo.

"The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers."

Hanging out, messing around, and geeking out : kids living and learning with new media / Mizuko Ito ... [et al.] ; with contributions by Judd Antin ... [et al.].